Pengembangan Teknologi Pangan Usaha Jahe Ibu-Ibu Pkk RT 01 RW 04 Banyumanik

نویسندگان

چکیده

Salah satu Visi Misi PKK yaitu meningkatkan keterampilan dan ekonomi sebagai upaya mewujudkan keluarga yang sejahtera. Telah dipahami dilaksanakan oleh ibu-ibu RT 01 RW 02 Banyumanik dengan mendirikan kelompok usaha pembuatan sirup jahe nama unit Menik Jaya. Usaha Jaya telah berdiri sejak tahun 2016 menjadi mitra dalam Program Kemitraan Masyarakat (PKM) ini. Masalah disampaikan adalah pengolahan tidak bisa dilakukan secara kontinu dikarenakan kesibukan rumah tangga, serta bentuk cair daya tahannya terlalu lama, pengemasan sederhana hanya botol sehingga rawan pecah pemasaran masih konvensional (dari mulut ke mulut). Untuk mengatasi permasalahan tersebut tim merencanakan pendampingan bagi untuk memberikan perbaikan sesuai terjadi. Tiga strategi dilakukan, yaitu: (1) Strategi teknologi olah pangan, dimana mengenalkan cara instan serbuk (2). desain kemasan, memikat konsumen membeli produk olahan Jahe (3). online menggunakan WhatsApp Business.

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ژورنال

عنوان ژورنال: Abdimasku

سال: 2022

ISSN: ['2615-3696', '2620-3235']

DOI: https://doi.org/10.33633/ja.v5i2.617